Description
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Logo Files: Primary, secondary, and icon versions; monochrome (black/white); clear space specs; minimum sizing. -
Color Palette: Include HEX, RGB, and CMYK codes for primary and secondary colors; accessibility contrast guidance.
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Typography: Fonts for headings, subheadings, and body text; web-safe alternatives; usage examples.
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Iconography: Branded icons or approved sets; style and usage guidelines.
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Design Examples: Social media post mockups, ads/tablets, product packaging, UI screenshots.
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Brand Story: Mission, vision, values, positioning statement, audience personas.
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Guidelines PDF: Usage rules, do’s/don’ts, and rationale for each element.
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